SONY BRAVIA XR-50X94SU 50" Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

Description:

At the heart of the Sony X94 TV you'll find the top-of-the-line Sony XR processor with Cognitive Intelligence. It replicates the way our brains think and respond, so you'll see enhanced detail and incredibly realistic images. The Full-Array display... More

Description:

Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... More

Description:

At the heart of the Sony X90 TV you'll find the top-of-the-line Sony XR processor with Cognitive Intelligence. It replicates the way our brains think and respond, so you'll see enhanced detail and incredibly realistic images. The Full-Array display... More

Description:

Get the stadium experience in your front room with this Sony X95L. Its 4K Full Array Mini LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation... More

Description:

Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... More

Description:

Get the stadium experience in your front room with this Sony X95L. Its 4K Full Array Mini LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation... More

Description:

Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... More

Description:

Get the stadium experience in your front room with this Sony X95L. Its 4K Full Array Mini LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation... More

Description:

Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... More

Description:

Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... More

Description:

What if your TV thought the way we do? That's exactly what Sony have tried to replicate with the human-like Cognitive Processor XR inside this Sony A90 TV. Everything looks natural, with plenty of detail and depth. It's like having a master filmmaker... More

Description:

What if your TV thought the way we do? That's exactly what Sony have tried to replicate with the human-like Cognitive Processor XR inside this Sony A90 TV. Everything looks natural, with plenty of detail and depth. It's like having a master filmmaker... More

Description:

If you thought OLEDs were already pretty awesome, Sony's QD-OLED panel goes one better. Fresh out the lab, this A95L TV pumps out around 200% more brightness than your average OLED screen. Images are brighter, bolder, and way more brilliant. The... More

Description:

The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... More