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50" SONY BRAVIA XR-50X94SU Sma...At the heart of the Sony X94 TV you'll find the top-of-the-line Sony XR proces... At the heart of the Sony X94 TV you'll find the top-of-the-line Sony XR processor with Cognitive Intelligence. It replicates the way our brains think and respond, so you'll see enhanced detail and incredibly realistic images. The Full-Array display... moreDetails
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77" SONY BRAVIA XR-77A80LU Sma...The Cognitive Processor XR in this Sony A80L goes beyond artificial intelligen... The Cognitive Processor XR in this Sony A80L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... moreDetails
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-5%65" SONY BRAVIA XR-65A80LU Sma...The Cognitive Processor XR in this Sony A80L goes beyond artificial intelligen... The Cognitive Processor XR in this Sony A80L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... moreDetails
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77" SONY BRAVIA XR-77A84LU Sma...The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligen... The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... moreDetails
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-15%75" SONY BRAVIA KD-75X75WLU Sm...Life's better when it's full of colour. This Sony X75WL's 4K HDR display bring... Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... moreDetails
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SONY BRAVIA XR-83A84LU 83" Sma...The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligen... The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... moreDetails
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-11%65" SONY BRAVIA XR-65X95LU Sma...Get the stadium experience in your front room with this Sony X95L. Its 4K Full... Get the stadium experience in your front room with this Sony X95L. Its 4K Full Array Mini LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation... moreDetails
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-9%65" SONY BRAVIA XR-65A95LU Sma...If you thought OLEDs were already pretty awesome, Sony's QD-OLED panel goes on... If you thought OLEDs were already pretty awesome, Sony's QD-OLED panel goes one better. Fresh out the lab, this A95L TV pumps out around 200% more brightness than your average OLED screen. Images are brighter, bolder, and way more brilliant. The... moreDetails
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-13%55" SONY BRAVIA XR-55A84LU Sma...The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligen... The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... moreDetails
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-9%55" SONY BRAVIA KD-55X75WLU Sm...Life's better when it's full of colour. This Sony X75WL's 4K HDR display bring... Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... moreDetails
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85" SONY BRAVIA XR-85X95LPU Sm...Get the stadium experience in your front room with this Sony X95L. Its 4K Full... Get the stadium experience in your front room with this Sony X95L. Its 4K Full Array Mini LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation... moreDetails
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-12%50" SONY BRAVIA KD-50X75WLPU S...Life's better when it's full of colour. This Sony X75WL's 4K HDR display bring... Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... moreDetails
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SONY BRAVIA XR83A90J 83" Smart...Cognitive intelligenceThe Sony BRAVIA XR83A90J 83" Smart 4K Ultra HD HDR OLED ... Cognitive intelligenceThe Sony BRAVIA XR83A90J 83" Smart 4K Ultra HD HDR OLED TV takes vision and sound to the next level. Powered by the revolutionary Cognitive Processor XR, it's designed to replicate the way our brains think and respond.Every... moreDetails
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-5%65" SONY BRAVIA XR-65A84LU Sma...The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligen... The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... moreDetails
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-13%55" SONY BRAVIA XR-55A80LU Sma...The Cognitive Processor XR in this Sony A80L goes beyond artificial intelligen... The Cognitive Processor XR in this Sony A80L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet... moreDetails
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-13%65" SONY BRAVIA KD-65X75WLU Sm...Life's better when it's full of colour. This Sony X75WL's 4K HDR display bring... Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... moreDetails
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-14%SONY BRAVIA KD-43X75WLPU Smart...Life's better when it's full of colour. This Sony X75WL's 4K HDR display bring... Life's better when it's full of colour. This Sony X75WL's 4K HDR display brings billions of vivid colours to every scene - the sky is bluer, the sun is brighter, and the grass really is greener. The brain behind the operation is the 4K Processor X1. It... moreDetails
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50" SONY BRAVIA XR-50X90SU Sma...At the heart of the Sony X90 TV you'll find the top-of-the-line Sony XR proces... At the heart of the Sony X90 TV you'll find the top-of-the-line Sony XR processor with Cognitive Intelligence. It replicates the way our brains think and respond, so you'll see enhanced detail and incredibly realistic images. The Full-Array display... moreDetails
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77" SONY BRAVIA XR-77A95LPU Sm...If you thought OLEDs were already pretty awesome, Sony's QD-OLED panel goes on... If you thought OLEDs were already pretty awesome, Sony's QD-OLED panel goes one better. Fresh out the lab, this A95L TV pumps out around 200% more brightness than your average OLED screen. Images are brighter, bolder, and way more brilliant. The... moreDetails
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48" SONY BRAVIA XR-48A90KU Sma...What if your TV thought the way we do? That's exactly what Sony have tried to ... What if your TV thought the way we do? That's exactly what Sony have tried to replicate with the human-like Cognitive Processor XR inside this Sony A90 TV. Everything looks natural, with plenty of detail and depth. It's like having a master filmmaker... moreDetails
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